What is it?
Demi-permanent color with no ammonia, gloss & shine with natural looking reflects.
Perfect for first time consumers who want a no commitment gloss color.
What does it do?
- 6 weeks of gloss color*
- 3x more shine**
- Optimal grey coverage
- 100% true-to-tone color
- Up to 92% natural-origin ingredients***
- Ammonia-free for a pleasant smell.
* Consumer & instrumental tests.
**Instrumental test.
***Maximum % of naturality across all shades of the range, with at least 84%.
Developer & Mixing Ratio:
Use Dia color with Dia Activateur 9 & 20 volume in a 1.1.5 ratio.
Follow with Metal Dx hair care range for long lasting color & less breakage.
Preparation.
- Wear suitable disposable gloves.
- Use exclusively with the recommended Diactivateurs 9 vol or 20 vol.
In a bowl, an applicator bottle or a shaker:
- Mix 60 ml (1 tube) of Dia color cream.
- Then add 90 ml of Diactivateur 9 vol or 20 vol according to the result required.
Application.
- Apply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends.
- Development time: 20 min.
- Development time starts at the end of the root’s application.
Emulsion & Rinsing.
- After the development time, emulsify very gently for a few moments.
- Rinse hair well after the development time.
- Finish with the Metal Dx shampoo & mask.
Dia Color
- Dia
23 Shades
Demi-permanent gloss color.
The alkaline, no ammonia color adds gloss & shine with natural looking reflects.
- 6 weeks of gloss color*
- 3x more shine**
- Optimal grey coverage
- 100% true-to-tone color
- Up to 92% natural-origin ingredients***
- Ammonia-free for a pleasant smell
* Consumer & instrumental tests.
**Instrumental test.
***Maximum % of naturality across all shades of the range, with at least 84%.
Demi-permanent gloss color.
The alkaline, no ammonia color adds gloss & shine with natural looking reflects.
- 6 weeks of gloss color*
- 3x more shine**
- Optimal grey coverage
- 100% true-to-tone color
- Up to 92% natural-origin ingredients***
- Ammonia-free for a pleasant smell
* Consumer & instrumental tests.
**Instrumental test.
***Maximum % of naturality across all shades of the range, with at least 84%.
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Select from all 23 shades

1

3

4

4.15

4.2

5

5.18

5.35

5.5

6

6.1

6.23

6.34

6.45
.jpg?sw=212&sh=212)
6.6

7

7.13
+ 6
+ 16
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Shades (23)
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