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Powered by oil. No ammonia.

N°1 no ammonia professional haircolor worldwide1.

My Hair [iD]

Find your iNOA shade
on My Hair [iD] app.

Download the ultimate hair color consultation tool and try on your iNOA shade now.

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Discover iNOA.

No ammonia color with 60% oil inside.
Optimal scalp comfort & high shine results.

  • 20% more scalp hydration*
  • +48% more shine^
  • Less hair damage**
  • Optimal grey coverage^^
L'Oréal Professionnel

43% less hair porosity.

*Instrumental test vs LProf classic colour

L'Oréal Professionnel

Long lasting color.

*Instrumental test vs old iNOA

L'Oréal Professionnel

20% more scalp hydration.

*Instrumental test on 62 women

Proof of superior performance

Video YouTube UfxWg7sn_rI
Video YouTube kQTJ7wIw_4U

Complete your iNOA service.

Loreal pro default product

iNOA
shades

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Loreal pro default product

Oil Developer
10,20 or 30 vol

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Loreal pro default product

Metal Detox
Metal Neutralizer Pre-Treatment.

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Loreal pro default product

Vitamino Color Spectrum
Glass Shine Serum

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Pros favorites

L'Oréal Professionnel

The first thing that I noticed when I swith to iNOA was how comfortable the scalp of my clients was feeling.

@fionadober,

Stylist hairdresser in Germany

L'Oréal Professionnel

iNOA allows me to create these looks on my curly & coily guests without any compromising to their hair hair formation.

@geoffreyhairr

Hair stylist & Hairfluencer in Austin.

L'Oréal Professionnel

I worked with iNOA since 15 years, we and our clients love it. It's perfect long-lasting color.

Ayse Auth & Hatice Nizam,

Hair stylist & Hairfluencer in Germany.

L'Oréal Professionnel

I love iNOA for the immaculate condition that's created, a fantastic shine, but also for the longevity over the weeks of the color result.

@roberteaton,

Hair stylist & Hairfluencer in United Kingdom.

L'Oréal Professionnel

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