What is it?

Demi-permanent color with no ammonia, gloss & shine with natural looking reflects.

Perfect for first time consumers who want a no commitment gloss color.

What does it do?

-    6 weeks of gloss color*
-    3x more shine**
-    Optimal grey coverage
-    100% true-to-tone color
-    Up to 92% natural-origin ingredients***
-    Ammonia-free for a pleasant smell. 

* Consumer & instrumental tests.

**Instrumental test.

***Maximum % of naturality across all shades of the range, with at least 84%.

Developer & Mixing Ratio:

Use Dia color with Dia Activateur 9 & 20 volume in a 1.1.5 ratio.

Follow with Metal Dx hair care range for long lasting color & less breakage.

Mfd by: Productos Capilares L’Oréal S.A, Calle López Bravo, 78 - Polígono Industrial Villalonquéjar - 09001 Burgos, Spain.

Mktd by/Regd office: L’Oréal India Pvt. Ltd, A-Wing, 8Th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013.

Preparation.

• Wear suitable disposable gloves.
• Use exclusively with the recommended Diactivateurs 9 vol or 20 vol.

In a bowl, an applicator bottle or a shaker:

• Mix 60 ml (1 tube) of Dia color cream.
• Then add 90 ml of Diactivateur 9 vol or 20 vol according to the result required.

Application.

• Apply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends.
• Development time: 20 min.
• Development time starts at the end of the root’s application.

Emulsion & Rinsing.

• After the development time, emulsify very gently for a few moments.
• Rinse hair well after the development time.
• Finish with the Metal Dx shampoo & mask.

Ask more information about this product

Aqua / Water / Eau , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter / Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , Parfum / Fragrance , Sodium Metabisulfite , Ascorbic Acid , Tetrasodium Glutamate Diacetate , Xanthan Gum , Toluene-2,5-Diamine , M-Aminophenol , Hydroxybenzomorpholine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Sodium Hyaluronate , 2,4-Diaminophenoxyethanol Hcl , Thioglycerin , Citric Acidvalue2: Aqua / Water / Eau , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter / Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , Parfum / Fragrance , Sodium Metabisulfite , Ascorbic Acid , Tetrasodium Glutamate Diacetate , Xanthan Gum , Toluene-2,5-Diamine , M-Aminophenol , Hydroxybenzomorpholine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Sodium Hyaluronate , 2,4-Diaminophenoxyethanol Hcl , Thioglycerin , Citric Acidvalue3: Aqua / Water , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter / Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , M-Aminophenol , Ascorbic Acid , Sodium Metabisulfite , Hydroxybenzomorpholine , Sodium Hyaluronate , Thioglycerin , Toluene-2,5-Diamine , Xanthan Gum , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Tetrasodium Glutamate Diacetate , Citric Acid , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrancevalue4: Aqua / Water , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter / Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , M-Aminophenol , Ascorbic Acid , Sodium Metabisulfite , Hydroxybenzomorpholine , Sodium Hyaluronate , Thioglycerin , Toluene-2,5-Diamine , Xanthan Gum , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Tetrasodium Glutamate Diacetate , Citric Acid , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance